Kuraray Fastening Co., Ltd.

MAGICTAPE is a registered trademark or trademark of hook and loop fastener owned by Kuraray Co., Ltd.

The tale of MAGICTAPE™

History of hook & loop fastener
The mother nature led the invention of a MAGICTAPE™

One day, in 1948 in Switzerland, Mr. George de Mestral went out for hunting in the mountains with his dog. Then he found the wild burdock burrs stuck to his clothing and the dog’s fur. Wondering what caused the burr stuck tightly, he brought the burrs and put them under a microscope to observe. Then the magnified view showed hundreds of tiny hooks which grabbed into the loops of dog fur and the fiber of his clothing.
Instantly an idea to utilize what mother nature told him came to his mind that led to the invention of the hook & loop fastener easy to close and open.
After several years of trials and errors, he finally reached to the fastener made with nylon fabric pile construction of numerous hooks and loops. This was the birth of hook & loop fastener.

MAGICTAPE™ is a registered trademark of Kuraray Co.,Ltd.

In 1960, in Japan, Kuraray manufactured and sold hook and loop firstly under the registered trade name of MAGICTAPE™, which was named from “Magic Tape” mentioning the remarkable fasteners easy to use and stick tightly. It was when the MAGICTAPE™ was hired as a fastener for the head rest cover of the seats of Shinkansen (bullet train) in 1964 that the brand name was widely recognized in Japan. Today MAGICTAPE™ has become a synonym of the hook & loop fasteners but it is a registered trademark of Kuraray Co., Ltd.

Kuraray’s fastening system grows further by becoming aware of the promising future of the invention of Mr. George de Mestral, Kuraray has developed the variety of value added products of hook and loop fastener with its expertise in developing unique technologies.

MAGICTAPE™

The most widely used hook and loop fastener in apparel, medical, industrial and household application.
With variety of one piece tape with back to back hook & loop, elastic tape and others developed by the needs of the markets, MAGICTAPE™ becomes most basic item in daily life scene. In an aging society, the demand of hook and loop fastener will further grow because of its easiness to use.

FREEMAGIC™

An advanced technology of dual functions of hook & loop on same single surface.

No distinction in surface construction of hook or loop and soft touching by loop-covered surface, FREEMAGIC™ expands the range of use from sports apparel to miscellaneous items.

MAGILOCK™

Extruded plastic hook fastener with unique head shape for industrial use.
Closure performance controlled freely by designing its hook head shape. High closure performance gained with arrow head shape has widen the application into safety products such as slip-prevention tape.

Mold-In Fastener

Fastening system for automotive seat assembly replacing the conventional, ring-and-wise assembly system. Simplifying the assembly of automotive seat manufacturing, the demand for Mold-in Fastener is growing.

KDA-004, KDB-002

With its superb closure power, best suited for the joint of industrial materials.
Its closing power is reliable for jointing construction sheet and others.

As a leading company in the hook & loop fastener industry, we are putting our technical expertise on the development of new technology and the future market, offering with products easy to use for every generations, from household to industrial uses.
The historical track of MAGICTAPE™ is forward-directed in the future since the day we started the business.